The Story
Key New Features
- A new chapter on applying storytelling principles to legal argument
- A new chapter on using visuals in support of persuasive arguments
- New examples of empirical studies and analysis that support the lessons throughout the book
- New examples of particularly appealing use of language in Appendix A
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Key New Features
- A new chapter on applying storytelling principles to legal argument
- A new chapter on using visuals in support of persuasive arguments
- New examples of empirical studies and analysis that support the lessons throughout the book
- New examples of particularly appealing use of language in Appendix A

